Packaging design is incredibly important to consumers. In fact, 72% of consumers admit that a product’s packaging design can influence their purchasing decisions. You need to ensure that your packaging stands out from the competition, but it can be hard to figure out what to prioritize. That’s where our experts can help. If you’re wondering how to design packaging, we’ve got some essential tips here. Let’s dive in.
Tips You Should Follow When Designing Your Packaging
Customization is Key
Adding visual appeal to your packaging is important for building brand recognition. This is the first impression your consumers will have of your product, so you need to make it memorable. Ensure that your packaging aligns with your brand’s aesthetics. For instance, different colors may connote different feelings. Red, orange, and yellow typically evoke feelings of happiness and optimism. Consider what you want your brand to convey when thinking about how to design packaging.
Arvco can help with this. We have a variety of packaging services available so you can customize your products to suit your needs and to build your brand awareness. We provide custom graphic design services, so you can wow your customers with visually appealing packaging that is truly one-of-a-kind. With our help, your packaging can contain state-of-the-art designs that will ensure you stand out from the competition.
Prioritize Durability
It’s imperative that when designing your packaging, you balance visual appeal with durability to ensure your goods are protected during transit. Find a packaging partner that has a commitment to quality, like Arvco. We work to ensure that each product matches your exact specifications.
With our comprehensive in-house third-party packaging design capabilities, you can evaluate and approve of a prototype before your product moves into production. Our expert team of designers can help ensure your packaging has the durability it deserves so that your products can reach their final destination unscathed.
Partner with an Experienced Manufacturer
When considering how to design packaging, an essential step is finding an experienced packaging manufacturer, one that understands the complexities of multiple industries and can balance affordability with quality design.
That certainly describes Arvco. Since 1971, we’ve been the nation’s leading corrugated packaging manufacturer and our experience spans a wide range of industries. Whether you need foodservice packaging, automotive, furniture, medical or more, we’ve got you covered with our comprehensive services and diverse packaging solutions. In addition to our design services, we also provide package testing services because we know the importance of getting things right. We fully evaluate your product to ensure it matches your needs and we support you with whatever you may require.
Arvco Can Teach You How to Design Your Packaging
Good product packaging can not only protect your product, but it can attract customers, and it’s clear that Arvco is the perfect partner to turn to when wondering how to design packaging. As a HUBZone-certified business, we also hold ISO 14001 and ISO 9001 certifications, and we’re committed to providing you with industry-leading packaging solutions. If you’re ready to enhance your corrugated packaging, reach out to Arvco today to get started.
