With over 73,000 pizza restaurants in the United States, it’s important to remember that your food packaging has to dazzle a potential customer. In today’s competitive landscape, branding is especially important in order to stand out and capture the attention of your customers. Using personalized pizza boxes is a creative and customizable option to both protect the food and help you attract customers. Read more to learn about the benefits of personalized pizza boxes and key components to consider when choosing an effective design partner.
The Power of Visual Branding
Food, especially pizza, has unique packaging needs because you need to consider things like temperature regulation and durability. Design is an additional concern because you need to be able to boost your brand’s recognition. With the influx of pizza restaurants on the market, you need to be able to stand out from the competition. Personalized pizza boxes will allow you to take a customizable approach to visual branding.
Packaging is incredibly influential in a customer’s willingness to purchase a product. In fact, 72% of Americans say that an item’s design influences their decision to buy a product. The importance of visual branding on customer perception cannot be understated, and you need to be able to use this to your advantage when designing your pizza box.
The Benefits of Personalized Pizza Boxes
Utilizing personalized pizza boxes can be extremely beneficial for your business. Let’s investigate some of the ways that using personalized pizza boxes is advantageous for you.
Durable
Durability is a key concern when transporting pizza, as well as temperature regulation. Customers have a strong desire for food to be warm and intact upon arrival. It’s important to make sure your pizza boxes have long-lasting insulation properties of packaging so they are able to withstand high temperatures without compromising the pizza’s structure. This leads to better protection of the pizza, which leads to happier customers.
Customizable
Personalizing pizza boxes with logos, brand names, and even certain messaging can help you stand out from the crowd and differentiate from competitors. Companies can also use packaging to communicate promos or deals. This can ultimately boost visibility and brand recognition.
What to Consider When Designing Effective Pizza Boxes
Now that you understand some of the benefits of using personalized pizza boxes, you need to know how best to design them so they are effective for marketing and structural purposes. Let’s dive into some key considerations you want to think about during the design process.
Materials
Material choice is a critical decision, especially for the food service industry. Pizza restaurants in particular need to consider materials that are durable. Packaging needs to be able to withstand the delivery process so that the pizza stays intact. Durable materials are an absolute must. You also need to consider materials with strong insulation properties to regulate the temperature of the pizza. Partner with a company that uses quality materials that ensure product safety. You can take a look at their certifications in order to ensure that they are qualified to offer you premier products.
Visuals
Visuals are an incredibly important consideration when designing personalized pizza boxes. Colors, graphics, and other design elements should be eye-catching and unique. The ability to customize packaging with logos or names is also important. At Arvco, our state-of-the-art facilities and innovative technologies allow us to create truly customizable options for you. You should choose a partner who is able to listen to what you want in a product and manufacture it to your exact specifications.
Partnership
It’s important to choose the right company to partner with when designing your personalized pizza boxes. At Arvco, our team will work with you to create the custom design option of your dreams. Our packaging solutions are high quality and use the latest technology to ensure that no food is damaged during transportation.
In addition, Arvco also has superior customer service and support. Quality is a top priority, and that is evident in the fact that our experienced team has earned a variety of credentials to ensure product safety. Those credentials include:
- AIB approved Distribution Center (Superior Rating)
- ISO 9001 Certification
- ISO 14001 Certification for Environmental Standards
- Status of Clean Corporate Citizen
The right packaging is crucial for your business so don’t settle for something less than the best.
Trust Arvco to Push Your Brand Further
At Arvco, we are ready to help you break free from the ordinary. With our custom corrugated packaging solutions, we will deliver innovative, customizable pizza boxes so that your brand can truly stand out from the competition.
Our team has a variety of custom corrugated packaging capabilities to help you with whatever you may need, including:
- A, B, C, E & F Flutes
- Single, Double and Triple Wall
- Multi-color Direct Process Printing
- Point-of-Purchase Displays
- Specialty Folder Gluing
- Rotary and Flat-bed Die Cutting
- Design and CAD
In addition to our custom packaging design, we also offer graphic design support for your packaging needs, as well as expert third party package testing. Since 1971, Arvco has been a leading producer of corrugated foodservice and industrial packaging. We are HUBZone certified, so we are a perfect fit for government contracts.
At Arvco, our top focus has always been doing our best for our valued customers. If you’re looking to stand out with personalized pizza boxes, get in touch with our team today to get started.
