Good product packaging can greatly enhance your business, and can lead to a strong relationship between your brand and the customer that can last for years to come.
The importance of good product packaging cannot be overstated. In fact, research indicates that 72% of consumers say that packaging design can influence their purchasing decisions. Not only that, but 74% of consumers are likely to repurchase a product if they initially liked the product packaging. Let’s take a look at four essential tips for achieving good product packaging so that you have the tools you need to transform your business.
Attract More Customers with Good Product Packaging that Stands Out
Let’s explore our top four tips for achieving good product packaging that will attract customers, stand out from the competition, and enhance your overall product experience.
Choose Quality Materials
Quality matters — choose durable materials that will protect your products and leave them undamaged and secure, especially in the unpredictable conditions that can occur during the shipping process. You need to factor in harsh temperatures, overcrowded or bumpy transit conditions, or other rough delivery circumstances that can lead to damaged products if they’re not property protected or secured. Durability is essential.
The materials you choose should also be flexible enough to protect complex or bulky items, especially for products used in industrial applications, like the agriculture or automotive spheres. At Arvco, we have a variety of quality material options available, like single, double, and triple wall corrugated boxes. We also provide A, B, C, E, and F flutes. These quality materials go a long way in keeping your products secure and protected.
Sustainability is Key
Consumers value sustainable materials. In fact, 82% of consumers across all age demographics admitted that they are willing to pay more for a product if they know it uses sustainable packaging. It’s important to use sustainable materials in your product packaging, as well as eco-friendly ink and glue.
Also consider choosing a packaging partner that reduces excess waste during production and uses energy-efficient processes. At Arvco, our ISO-14001 certification, the internationally recognized standard for environmental management systems, demonstrates our commitment to improving our environmental impact and adopting more sustainable practices.
Customize Your Packaging For More Visual Appeal
Stand out from the competition with custom product packaging. If you want good product packaging, you need to attract your customers right away, so customization is key. Design and graphics are vitally important to visually appeal to your customers and gain their attention quickly, as well as build more brand recognition. You can also include promotional materials on your packaging as well as a way to further market your product and drive repeat sales.
Choose an Expert Packaging Partner
Choosing the right partner is essential in creating good product packaging. Your partner should have a commitment to quality, the ability to customize your product packaging to your precise needs, a team of experts, and state-of-the-art equipment. In addition to Arvco’s design and graphic services, we also have in-house third-party testing to ensure your product matches your exact vision before moving onto production.
Your packaging partner’s wide network of affiliations is important as well. For instance, Arvco has a number of affiliations and certifications that serve as a testimony to our commitment to quality. We are a HUBZone-certified small business, making us a great partner to work with the federal government on bids. Just a few of our affiliations include the Fibre Box Association, the Institute of Packaging Professionals, and the Packaging Alliance Network, all of which serve to keep us connected to other packaging industry experts in order to provide you with the most up-to-date, quality services.
Trust Arvco For Good Product Packaging That Will Drive Results
Arvco is dedicated to providing you with good product packaging that will not only stand the test of time, but help you stand out. We serve a variety of industries, including the automotive, agriculture, food and beverage, medical industries and more. Our comprehensive custom packaging solutions will ensure your packaging is customized to your precise vision. In addition to our stock food packaging, we also provide custom solutions for foodservice applications, like premium pizza boxes, catering containers, displays, and more. No matter what you desire, the experts at Arvco will provide you with good product packaging that will make you stand out from the competition and drive conversions. Get in touch with us today to get started.
